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LaConya Murray, Esq.

How to Protect Your Brand: 5 Steps to Creating a Solid Brand.

The goal isn’t just to build your business and grow your brand. It’s also to own your genius! Nowadays, anyone can start a business and create a brand; however, only a few go the extra mile to build an empire strong enough to outlive them. Think Walt Disney of Disney, Steve Jobs of Apple, and …

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Black-Owned Beauty Business Takes on Kim Kardashian

Kim Kardashian’s “SKNN by Kim” Receives Trademark Infringement Notice

Beauty Concepts, LLC did what every business owner, large or small, should do related to their intellectual property, defend it. The small company issued a cease and desist to mega-brand Kimsaprincess, Inc. The SKKN + trademark is still going through the registration process and currently waiting to be reviewed by an examining attorney. I’m looking forward to seeing how this turns out.

How to Protect Your Brand When Working With Affiliate Marketers

You’ve probably heard of affiliate marketing as a way to increase your income, but how about increasing four sales? Yesterday I saw a Marie Forelo announcing B School was opening. I knew it wouldn’t be long before I saw the likes of Denise Duffield-Thomas, Amy Porterfield, and a host of other people start marketing the …

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Considerations Before Adding a Partner To Your Business

The question on the table is business partnerships.   I want to start off by saying that I am all for collaborations. I’m all for building your business with partners if you can, but I am against going into the situation blind. So today we’re going to discuss what you should consider before going into business with someone.  …

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Planning A Brand Photoshoot? Read This First.

Woman walks into a brand photoshoot. Photographer shoots her (with the camera, of course). Woman later sees her images used in an ad promoting photographer’s services.  Is there an issue? The copyright vs right of publicity issue is one iconic rapper Jay-Z seeks to address in his lawsuit against photographer Jonathan Mannion. According to Complex …

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What Does Nike’s Air Jordan Trade Dress Trademark Mean?

Nike recently received a trademark for their Air Jordan sneaker. According to ESPN’s Nick DePaula, who covers the footwear industry related to sports, the market has been flooded with copies of the timeless sneaker. It was only right Nike protects their iconic design; however, this move has fashion designers scratching their heads and wondering if …

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When is too Soon for Federal Trademark Registration?

Clubhouse doesn’t have a trademark and is being sued for infringement. This has many people asking; if a brand like Clubhouse doesn’t have a trademark, did I register my trademark too soon? No, really, when is too soon to protect your brand? Contrary to the advice given by the Facebook lawyers, the non-lawyers who always …

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