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Off The Mark

Should I Trademark My Brand’s Logo or Name? 

As a business owner, you’re faced with countless decisions every day. Among the most critical is how to protect your brand’s identity. The question often arises: should you trademark your logo or your name? The answer is not an either-or proposition but a matter of comprehensive protection and strategic prioritization.   Trademarking Your Name  Your brand’s […]

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Does the Corporate Transparency Act of 2024 Apply to Your Business?

Effective January 1, 2024, corporations, limited liability companies, and other business entities formed by registering with their state must register their business owner information with a federal agency. If this is you, keep reading.   The Corporate Transparency Act 2024 has been a long time coming. For almost two decades, the government has considered identifying business

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Navigating the United States Copyright Process  

In the digital age, protecting your intellectual property has never been more important. Whether you’re an artist, business owner, writer, musician, or any other creator, the United States copyright process provides essential legal protection for your creative works. This article will guide you through the process of obtaining a copyright in the United States, from

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Why Small Businesses Need Fractional General Counsel Services 

In the ever-evolving world of business, adaptability and resourcefulness are keys to success. When it comes to legal matters, having a dedicated legal team can be a game-changer, but for many small and medium-sized businesses, hiring full-time in-house counsel can be a significant financial burden. That’s where fractional general counsel services come into play, offering

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USPTO’s Transition, Fee Updates, and the Changing Landscape of Trademarks 

The United States Patent and Trademark Office (USPTO) is undergoing a significant transformation that will affect businesses, entrepreneurs, and trademark enthusiasts across the nation. As we approach November 2023, a pivotal change awaits the world of trademark registration and searches. The transition signifies the end of an era as the USPTO bids farewell to its

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Debunking Common Myths About Attorneys And Businesses

Debunking Common Myths About Attorneys and Businesses

In the world of business, legal matters are a commonplace presence. Whether you’re a small startup or a large corporation, navigating the complex legal landscape is an essential part of ensuring your company’s success. Unfortunately, misconceptions about attorneys and their role in businesses endure. In this article, we’ll debunk some common myths surrounding attorneys and

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Off the Mark IP Solutions provides ongoing legal support to micro and small business owners

Why Your Startup Needs Ongoing Legal Support for Long-Term Success

  Starting a new business is an exciting venture filled with potential and promise. As a startup founder, you invest countless hours and resources into building your dream into reality. However, amidst the rush of creativity and innovation, legal aspects are often overlooked. Many startups tend to view legal counsel as a reactive measure, only

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the Best Legal Solutions for Small Business Owners

The Best Legal Solution for Small Business Owners

 Every business owner will encounter legal issues while in business. These issues include selecting the right business entity, creating contracts to work with third parties, identifying and protecting their intellectual property, and most importantly receiving advice to avoid legal pitfalls before they incur. In the past, legal solutions for small business owners were limited to hiring an attorney who charged a few hundred dollars an hour, handling the matter themselves, or going without. Fortunately, the legal solutions for

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Federal Trademark

Understanding Trademark Infringement in Advertising – How To Navigate The Process

Launching an advertising campaign for your brand is an exciting yet complex endeavor. You are ensuring your brand stands out among the competition and sending out the right message to your audience. However, there is another crucial aspect you cannot afford to miss.  Considering federal trademark laws is essential when making advertising decisions. The costs

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Copyright vs. Copywrite: Why You Need to Stop Confusing Between The Two Terms

Legal terms can be confusing and difficult to understand, especially if you are not in the legal field. However, it is essential to get their meaning right. Using the wrong words in the wrong context or even the slightest misrepresentation can sometimes result in a costly mistake. Here are two terms that are often misunderstood

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