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Off The Mark

Protect Your Brand before Launch

Four Benefits of Federal Copyright Registration

What is a copyright?    A copyright protects original works of authorship in a fixed tangible form. This can include paintings, books, photographs, movies, logo designs, software code, website designs, etc. Copyright gives the content owners exclusive rights to use, display, reproduce, perform, and distribute copies of the work or content. Copyright is an automatic right. […]

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maintain federal trademark registration

How To Maintain Your Federal Trademark Registration

How to Maintain Your Federal Trademark: An Overview   Congratulations! Your trademark has officially been registered and your brand is now protected from would-be infringers. Now what? Well, trademark registration isn’t where protecting your brand ends. Whether on the Principal or Supplemental Register, you still have to maintain your federal trademark registration. Maintenance looks like

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