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Copyright

Protect Your Brand before Launch

Four Benefits of Federal Copyright Registration

What is a copyright?    A copyright protects original works of authorship in a fixed tangible form. This can include paintings, books, photographs, movies, logo designs, software code, website designs, etc. Copyright gives the content owners exclusive rights to use, display, reproduce, perform, and distribute copies of the work or content. Copyright is an automatic right. …

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How to Protect Your Brand When Working With Affiliate Marketers

You’ve probably heard of affiliate marketing as a way to increase your income, but how about increasing four sales? Yesterday I saw a Marie Forelo announcing B School was opening. I knew it wouldn’t be long before I saw the likes of Denise Duffield-Thomas, Amy Porterfield, and a host of other people start marketing the …

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Planning A Brand Photoshoot? Read This First.

Woman walks into a brand photoshoot. Photographer shoots her (with the camera, of course). Woman later sees her images used in an ad promoting photographer’s services.  Is there an issue? The copyright vs right of publicity issue is one iconic rapper Jay-Z seeks to address in his lawsuit against photographer Jonathan Mannion. According to Complex …

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