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Business

How to Protect Your Brand: 5 Steps to Creating a Solid Brand.

The goal isn’t just to build your business and grow your brand. It’s also to own your genius! Nowadays, anyone can start a business and create a brand; however, only a few go the extra mile to build an empire strong enough to outlive them. Think Walt Disney of Disney, Steve Jobs of Apple, and …

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Considerations Before Adding a Partner To Your Business

The question on the table is business partnerships.   I want to start off by saying that I am all for collaborations. I’m all for building your business with partners if you can, but I am against going into the situation blind. So today we’re going to discuss what you should consider before going into business with someone.  …

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What Does Nike’s Air Jordan Trade Dress Trademark Mean?

Nike recently received a trademark for their Air Jordan sneaker. According to ESPN’s Nick DePaula, who covers the footwear industry related to sports, the market has been flooded with copies of the timeless sneaker. It was only right Nike protects their iconic design; however, this move has fashion designers scratching their heads and wondering if …

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When is too Soon for Federal Trademark Registration?

Clubhouse doesn’t have a trademark and is being sued for infringement. This has many people asking; if a brand like Clubhouse doesn’t have a trademark, did I register my trademark too soon? No, really, when is too soon to protect your brand? Contrary to the advice given by the Facebook lawyers, the non-lawyers who always …

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