Strategic Legal + Brand Consulting

You’ve Built
Something Brilliant.

Now let’s protect it, position it, and scale it.

At Off the Mark Solutions, we help experts like you turn your intellectual property into income—with legal clarity and brand strategy that works.

You’re Not Just Working in Your Genius—You’re Building a Business That Reflects It

You’ve done the work. You’ve created frameworks, refined your process, and delivered real results. Now it’s time to structure your expertise into a brand that grows with you. 

At Off the Mark Solutions, we serve as your Intellectual Architect—combining legal strategy and brand development to help you scale with confidence. Whether you’re licensing your method, hiring contractors, or launching a new offer, we help you build a business that’s protected, positioned, and ready to scale. 

What We Do

Strategic Legal + Brand Consulting for Experts Who Think Bigger 

At Off the Mark, we help consultants, service professionals, and subject-matter experts protect their intellectual assets and structure their businesses for sustainable growth. Whether you’re licensing your framework, hiring contractors, or launching a signature offer, we provide the legal and strategic support to help you scale with clarity and confidence.

GENIUS Legal VIP Day

Legal clarity in a day. We audit your business, review your contracts, and deliver a custom legal roadmap to support your next level of growth.

Genius Brand Strategy Intensive

Structure your brilliance. We help you develop a signature framework, align your offers, and create a 90-day plan to scale your brand with intention.

Genius Insider Retainer

Ongoing support for scaling experts. Stay protected and proactive with monthly legal consulting, document reviews, and strategic check-ins.

Trademark Services

Own your brand identity. We guide you through the federal trademark process—from clearance to registration—so your brand is protected and positioned for growth.

Copyright Services

Safeguard your original content. We help you register and protect your creative works, digital products, and educational materials with confidence.

Contract Drafting & Review

Build your business on solid ground. From client agreements to licensing terms and independent contractor contracts, we create and review the documents that keep your business running smoothly.

Our Approach

Legal Precision. Strategic Vision. Scalable Results.

At Off the Mark, we take a thoughtful, tailored approach to every client engagement. We don’t believe in one-size-fits-all templates or surface-level advice. Instead, we combine legal expertise with strategic insight to help you build a business that’s protected, positioned, and prepared to grow. 

We begin by gaining a deep understanding of your business model, goals, and intellectual property. Whether you’re launching a new offer, licensing your framework, or hiring your first team member, we identify what needs to be protected and where your greatest opportunities lie. 

From there, we develop a strategy that aligns your legal foundation with your brand vision. Every contract, trademark, and recommendation is designed to support your long-term growth—not just your immediate needs. 

Our work doesn’t stop at protection. We help you structure your expertise into scalable assets—like proprietary frameworks, licensing models, and service suites—so your business can grow with clarity and confidence. 

Most importantly, we’re not just here for a transaction. We’re here for the transformation. Our clients trust us as long-term partners who understand the value of their work and are committed to helping them own it—legally and strategically. 

Why Us?

Strategic
Expertise

With over a decade of experience, Off the Mark Solutions brings more than legal knowledge—we bring strategic insight. Our proven track record, 5-star client reviews, and 98% success rate reflect our commitment to helping experts turn their intellectual capital into scalable, protected brands. 

Efficient & Aligned

We understand that time is a critical asset for growing businesses. That’s why we deliver legal and brand strategy services with precision and speed—so you can move forward with clarity and confidence. 

Trusted
Partnership

Our clients don’t just hire a lawyer—they gain a strategic partner. From trademarks and contracts to brand architecture and licensing, we provide reliable, high-touch support that empowers you to scale smart and stay protected. 

Our clients

Ready to Build a Brand That Reflects Your Genius?

Let’s turn your expertise into a business that’s protected, positioned, and ready to scale.

Read our latest
insights

Off the Mark Solutions is a boutique legal and brand strategy firm for consultants, service professionals, and subject-matter experts—aka Geniuses—who are ready to protect their intellectual assets, structure their business for scale, and grow with strategic, ongoing support.

Strategic Legal & Brand Architecture for Experts Who Think Bigger

In 2014, LaConya Murray—known as The Brand Attorney—entered the world of intellectual property law, a space where African American women make up less than 2% of the profession. She didn’t just enter the field—she redefined it. 

LaConya founded Off the Mark Solutions to empower high-achieving entrepreneurs with the legal and strategic tools they need to build businesses that reflect the full value of their expertise. What began as a boutique IP firm has evolved into a trusted partner for consultants, coaches, and service-based professionals ready to scale smart. 

We specialize in helping experts turn their intellectual capital into protected, profitable brands—through trademarks, copyrights, contracts, and strategic brand consulting. 

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