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Own Your Genius with LaConya Murray
Welcome to the Own Your Genius podcast. Tune in each week as Brand Attorney, LaConya Murray, Esq. and guest teach entrepreneurs how to build their businesses, growing their brand, and own their genius!
155. Is Your Brand Prepared to Go Viral
In this episode of the Own Your Genius podcast, Attorney LaConya Murray dives into the risks of building your brand on viral trends and why a long-term strategy is essential for lasting success. Learn why trademarking a catchy phrase isn't always the key to securing your brand's future.
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Tune in to discover how to protect your brand’s identity, navigate the complexities of trademarking, and avoid the pitfalls of short-term trends.
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Today’s episode discusses:
- The limitations of trademarking viral phrases
- Why building a brand on trends can backfire
- Strategies for sustainable brand growth
Want to join the conversation? Head over to the MARKEDlegal community to chime in.
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The Own Your Genius podcast is the perfect mix of business, intellectual property, and mindset to help entrepreneurs succeed in business and life.
Join Attorney LaConya Murray each week as she and guest share their entrepreneurial journey, tricks of the trade, and their secrets to getting out of their own way to succeed.
Inspired by her grandmother, the community bootlegger Attorney Murray‘s passion for helping entrepreneurs started early. Today she helps entrepreneurs throughout the country protect their brand, content, and ideas through trademarks, copyrights, and business development.
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