Blog – Off the Mark Solutions

What Makes a Brand Name “Strong” in Trademark Law

(And why strength matters more than cleverness, clarity, or “vibes”) Most business owners choose a brand name the way they choose a logo—based on how

Why Descriptive Brand Names Are Weak Trademarks?

When most business owners choose a brand name, they’re trying to be clear. They want people to immediately understand what they do, who they serve, or what problem they solve. The

When Is It Time to Take Federal Trademark Protection Seriously?

There’s a moment in every business owner’s journey when the brand stops feeling like a fun idea and starts feeling like an asset. You’re not just playing with

What Happens When Someone Else Claims Rights to a Similar Name

(And why the “we’ve been using it for years” argument doesn’t always save you) Most brand disputes don’t start with a dramatic courtroom scene. They start with a quiet

Public Brand Use Creates Risk Without Federal Trademark Registration

Why “nothing has happened yet” isn’t the same as being protected. Most trademark problems don’t begin with a cease-and-desist letter. They begin much earlier, in a way

Forming an LLC Does Not Protect Your Brand Name

One of the most common assumptions business owners make is that forming an LLC protects their brand name. It feels like a reasonable conclusion. You

How Smart Business Owners Use Trademarks as Assets, Growth Strategies, and Protection Against Copycats

If you’re a business owner using your education, credentials, and lived experience to build a dope business, this is for you. You didn’t stumble into entrepreneurship by accident. You took what you know—your

The Legal Audit Every Business Needs: Structure, Contracts, and Intellectual Property Explained

Every business should perform a legal audit at the start of the year—and in this episode, Brand Attorney LaConya Murray walks you through the three

How to Finally Accomplish Your Goals This Year Without Starting Over?

What if this year, your goals actually worked for you—and not the other way around? In this episode of Own Your Genius, Brand Attorney LaConya Murray breaks

3 Ways to Let Your Data Do the Talking (and the Selling!)

Stop guessing. Start profiting. If you’ve ever launched an offer that flopped and thought, “What am I missing?”—this episode is your wake-up call. Guessing who your audience is? That’s costing you

What Makes a Brand Name “Strong” in Trademark Law

Why Descriptive Brand Names Are Weak Trademarks?

When Is It Time to Take Federal Trademark Protection Seriously?

What Happens When Someone Else Claims Rights to a Similar Name

Public Brand Use Creates Risk Without Federal Trademark Registration

Forming an LLC Does Not Protect Your Brand Name

How Smart Business Owners Use Trademarks as Assets, Growth Strategies, and Protection Against Copycats

The Legal Audit Every Business Needs: Structure, Contracts, and Intellectual Property Explained

How to Finally Accomplish Your Goals This Year Without Starting Over?

3 Ways to Let Your Data Do the Talking (and the Selling!)

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What Makes a Brand Name “Strong” in Trademark Law

Why Descriptive Brand Names Are Weak Trademarks?

When Is It Time to Take Federal Trademark Protection Seriously?

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