Ever feel like you’re doing all the things—posting, emailing, creating content—but it’s like shouting into the void? No one’s engaging. No one’s buying. And you’re wondering, ‘Is it me? Is my offer broken?’
Here’s the truth: It’s not your offer. It’s your message. If your message feels too broad, it’s not connecting with the people who need you most.
Hello Genius, welcome back to another episode of the Own Your Genius podcast—the space where we encourage you to use your education and experiences to create dope businesses. I’m your host, Brand Attorney LaConya Murray, owner of Off the Mark IP Solutions and founder of MARKEDlegal.
Today, I’m going to show you how to position your intellectual property—the ideas, expertise, and content that make your business unique—so the RIGHT audience leans in, listens, and buys. And stick with me, because at the end, I’ll share how you can get ongoing support inside MARKEDlegal—our membership designed to help you protect your ideas and profit from them.
If you can craft an audience-specific message, echo their exact language, and filter for perfect-fit clients, you’ll never wonder if your content is connecting again.
#1 Craft an Audience-Specific Value Proposition with Concrete Outcomes
Most experts believe, ‘If I make my message broad, I’ll attract more people.’ But here’s the truth: Broad messages repel everyone. Specific messages attract the right people.
One of my clients, a nutritionist, used to say, ‘I help people eat better.’ That’s broad. When we worked together, she changed her message to, ‘I help busy professionals create simple meal plans so they can reclaim their time and energy.’ Within weeks, her engagement doubled because her audience finally felt like she understood their exact struggle.
Your value proposition should answer three things:
When you nail this, your audience feels like you’re speaking directly to them.
#2: Use Language Mirrors—Echo Your Audience’s Exact Phrases and Pains
Here’s another mistake: We talk in our own words instead of theirs. We say what we think they need instead of what they’re actually saying.
People buy when they feel understood—not when they’re educated.
I had a client who kept saying, ‘I help women feel empowered.’ Sounds great, right? But her audience wasn’t using the word ‘empowered.’ They were saying things like, ‘I’m tired of feeling stuck,’ and ‘I just want to feel confident again.’ When she started using those exact phrases in her posts and emails, her engagement skyrocketed.
So how do you do this? Listen. Pull phrases from client calls, reviews, forums. If they say, ‘I’m tired of feeling invisible online,’ use that exact phrase in your content.
When you mirror their language, engagement skyrockets because they feel seen.
#3: Create Decision Filters—Three Qualifiers for Perfect-Fit Clients
Here’s the last piece: Stop trying to serve everyone. Serving everyone dilutes your brand and drains your energy.
A consultant I worked with used to take any client who could pay. The problem? She was exhausted and constantly dealing with people who didn’t value her expertise. We created three filters: They had to be ready to implement, willing to invest, and committed to long-term growth. Within months, her stress dropped and her income went up because she was working with people who truly valued her.
Instead, create three decision filters—qualifiers that define your perfect-fit client. For example:
- They’re ready to turn their expertise into an asset.
- They value legal protection as a growth strategy.
- They’re committed to building systems that make business easier.
These filters help you say YES to the right people and NO to the wrong ones. And trust me, that clarity feels amazing.
Before we wrap up, let’s pull this all together—because clarity is power. These three steps aren’t just theory; they’re the foundation for positioning your expertise so the right people lean in and say, ‘That’s exactly what I need.’ So here’s your quick action plan:
- Craft an audience-specific value proposition with concrete outcomes.
- Use language mirrors—echo your audience’s exact phrases and pains.
- Create decision filters—three qualifiers for perfect-fit clients.
When you apply these, your message stops feeling broad and starts attracting the right audience.
Imagine having a clear message that attracts your dream clients, content that resonates, and a brand that stands out. That’s exactly what we help you do inside MARKEDlegal.
MARKEDlegal isn’t just about legal protection—it’s about positioning your IP for profit. You’ll get:
- Access to our Legal Lounge office hours for real-time guidance
- Templates and tools to protect your IP and promote your brand
- A community of entrepreneurs who get it
If you’re ready to stop feeling invisible and start attracting the right audience, this is your next step.
Join MARKEDlegal today at [your link]. It’s the easiest way to protect your ideas, position your expertise, and start profiting from the work you’ve already done.
And if you loved today’s episode, do me a favor:
- Subscribe so you never miss an episode
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- Share this episode with a friend who’s ready to reclaim their time and let their expertise work for them
Until next time, keep owning your genius and letting your ideas do the heavy lifting—because why work overtime when your IP can do it for you?”
