Intellectual Property, Business Law & Contracts Blog

5 Clauses Every Contract Should Have

Write. It. Down. What are you agreeing to when you sign a contract? What rights are you signing over? What services are you promising to provide? Contracts, as discussed in

THE FEDERAL TRADEMARK PROCESS: AN OVERVIEW

THE FEDERAL TRADEMARK PROCESS: AN OVERVIEW Congratulations! You’ve made the decision that a trademark is right for you and your brand. Now what? Well… now we get down to the

How to Protect Your Brand: 5 Steps to Creating a Solid Brand.

The goal isn’t just to build your business and grow your brand. It’s also to own your genius! Nowadays, anyone can start a business and create a brand; however, only

Woman to Woman: The Power of Being Your Authentic Self w/ Jasmine Powers

Every Path Looks Different. Jasmine Powers is the CEO of Join the Citizens, an agency providing multimedia content and strategy for companies recruiting and aiming to keep diverse talent. She

Kim Kardashian’s “SKNN by Kim” Receives Trademark Infringement Notice

Beauty Concepts, LLC did what every business owner, large or small, should do related to their intellectual property, defend it. The small company issued a cease and desist to mega-brand Kimsaprincess, Inc. The SKKN + trademark is still going through the registration process and currently waiting to be reviewed by an examining attorney. I’m looking forward to seeing how this turns out.

How to Protect Your Brand When Working With Affiliate Marketers

You’ve probably heard of affiliate marketing as a way to increase your income, but how about increasing four sales? Yesterday I saw a Marie Forelo announcing B School was opening.

Considerations Before Adding a Partner To Your Business

The question on the table is business partnerships. I want to start off by saying that I am all for collaborations. I’m all for building your business with partners if

Overcoming Fear: Behind the Scenes of Off the Mark

The only thing constant in life is change. Innovation is the key to your business succeeding. Here at Off The Mark, we are overcoming fear and changing our business model.

Planning A Brand Photoshoot? Read This First.

Woman walks into a brand photoshoot. Photographer shoots her (with the camera, of course). Woman later sees her images used in an ad promoting photographer’s services. Is there an issue?

What Does Nike’s Air Jordan Trade Dress Trademark Mean?

Nike recently received a trademark for their Air Jordan sneaker. According to ESPN’s Nick DePaula, who covers the footwear industry related to sports, the market has been flooded with copies