Why Trademark Your Brand?
You’ve built a brand that turns heads. Your name, your logo, your tagline—they’re the face of your business.
- Ownership of your brand’s name, logo, and tagline.
- Confidence to grow without second-guessing.
- Clarity knowing your business is protected for the long run.
Choose Your Level of Protection
We’ve designed three trademark service tiers to fit your stage of business and your peace-of-mind needs.
Essential Trademark Protection
Perfect for startups ready to secure their brand name.-
Comprehensive Trademark Search (we dig deep into federal and state databases)
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Trademark Application Preparation & Filing
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Status Updates During Filing Process
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Filing Fee (up to $550)
Does NOT Include: Statement of Use or Extension Filing Fee, TTAB Representation, Post-Registration Monitoring
Standard Trademark Service
Ideal for growing businesses that want extra protection and guidance.-
Everything in Essential, plus:
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Office Action Support (we help you respond to USPTO questions)
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Post-Filing Communication with Trademark Examiner
Does NOT Include: Statement of Use or Extension Filing Fee, TTAB Representation, Post-Registration Monitoring
Elite Trademark Protection
For established brands that want full-service peace of mind.-
Everything in Standard, plus:
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12-Month Subscription to MARKEDlegal(business growth tool that helps protect and monetize your intellectual property)
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12 Months of Monitoring Post Registration
Does NOT Include: Statement of Use or Extension Filing Fee, TTAB Representation
We handle every step, from search to registration, so you never feel lost.
How It Works
Getting Started Is Simple
- Speak with our office and choose your level of protection.
- Sign your client agreement and remit payment.
- Complete an intake questionnaire (takes ~8 minutes).
We’ll Take It From There
- Trademark clearance search completed within 3 business days.
- Application prepared within 2 business day after clearance.
Ready to Own Your Genius?
Imagine waking up to see someone else using your brand name. Don’t let that happen—lock in your trademark now and keep your business safe.
Why Work With Us?
Proven Expertise
Over a decade of experience. 98% success rate. 5-star reviews.
Fast Turnaround
We respect your time and keep things moving.
Reliable Support
Every trademark, contract, and strategy delivered with precision and care.
Bottom line? We take “legal” off your to-do list so you can focus on building your business with confidence and peace of mind.
We Love Our Clients
Other Trademark Services
- Trademark Maintenance: Keep your registration active with Section 8, 9, and 15 filings.
- Office Action Responses: Got a non-final or final office action? We’ll help you respond—fast.
- Statement of Use Filings: Received a Notice of Allowance? We’ll prep and file your Statement of Use.
- Trademark Clearance Searches: We dig deep into federal and state databases to make sure your mark is clear and ready to claim.
Frequently Asked Questions
You have questions, we have answers.
Off the Mark believes in letting the dancers dance and the singers sing. Our trademark registration service includes:
- a comprehensive trademark clearance search
- preparing and filing of the trademark application with the UnitedStates Patent and Trademark Office
- Responding to any office actions that may be issued against the application
- the filing fee for one mark in one class
Our trademark registration service is designed to allow our clients to operate in their realm of genius while we operate in ours.
When you work with Off the Mark you can expect to make informed decisions because education is the foundation of our business. We take our time to educate each of our clients on the trademark process and what to expect.
While working with us you can also expect competent service based on our almost 10 years of experience, timely communication, and a team that truly cares about the success of your business.
The trademark clearance search is a vital part of the trademark registration process. We cannot confidently file a trademark application without performing an in-house trademark clearance search For this reason we do not offer a trademark application only service.
No. The need for a profitable business prior to federal registration is a common misconception. Your business does not have to make money before you file for federal trademark registration. Despite what you see on social media, going from launch to profit can take time. If you wait until your business is profitable you risk additional legal fees to protect your brand.
Yes. Although trademark rights do not exist until the trademark is used to identify a good or service in commerce if you have a bona fide intent to use the trademark in commerce you can protect the mark. It is important for new businesses to take advantage of this.
Unfortunately, the process of starting a business has many steps and can take anywhere from a few months to a few years to go from conception to launch. Filing an intent to use trademark application can protect your brand during this phase and prevent you from having to rebrand for legal reasons down the road.
ABSOLUTELY! During the application process the USPTO will search their database for not just same but also similar trademarks in the same or related industry. If there is a conflict your application will be denied and your investment will go down the drain. A trademark clearance search is designed to find potential conflicts prior to filing the application to allow us to strategically prepare your application for registration.
It depends. If you have a hobby rather than a business the investment may not make sense. However, if you are building a business that provides a good or service in commerce a federal registered trademark is an investment that
- will help protect your unique presence in your market
- can increase the overall value of your brand. McDonald’s brand value is approximately $150 billion dollars.
- can be used a collateral in the future
- can be used to create an additional stream of revenue through licensing
Off the Mark trademark registration service is an all inclusive service offered at a flat fee rate. This means no surprise fees during the registration process.
Our fee varies depending on our client’s needs which are accessed during the consultation process.
The trademark registration process can take anywhere from 9 months to 3 years depending on the type of application filed and whether any office actions are issued. Fortunately, your protection starts from the time your application is filed.
- Once your application is filed it will sit in the USPTO database for 6-7 months before it is assigned to an examining attorney.
- Once the application is assigned to an examining attorney they will review the application. If the find any issues with the application they will issue a non-final office action. You will have 6 months to respond. Your response will either be accepted or another office action will be issued.
- If the issues are resolved or if there are no issues, your application will be published to the public for 30 days. If a third party believes the registration of your mark will harm their trademark they can object to the registration.
- If there are no objections your application will either 1. go into final review before registration or 2. be issued a Notice of Allowance depending on the type of application filed.
Your trademark protection will last as long as you are using the trademark in commerce. To maintain your trademark registration the USPTO requires maintenance or proof that you are still using the trademark in commerce. Trademark maintenance is due between year 5 and 6 after the initial registration then between year 9-10 after the initial registration. Maintenance is due every 10 years after that. Off the Mark can help you maintain your trademark registration.
Our office is located in Montgomery, Al. Although we are Alabama trademark attorneys, we serve clients throughout the United States.
While LegalZoom may seem to be a viable solution for trademark registration it’s important to note that the people at LegalZoom are not attorneys. In most instances working with them involves completing a questionnaire without speaking to anyone. If your business can benefit from legal advice and support during the trademark process hire Off the Mark. In addition, while the additional fee may be low, LegalZoom is known for charging additional fees during the process. There are no surprise fees at Off the Mark. Learn more about hiring our team versus LegalZoom here.
Yes, unless we have previously discuss your trademark needs. Our consultations our designed to answer your questions, education you on the trademark process, identify your intellectual property, and develop a strategy to protect it. The consultation fee is taken into consideration in the overall trademark registration fee.
Still not convinced? Check out this video.
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