What Makes a Brand Name “Strong” in Trademark Law
April 8, 2026
(And why strength matters more than cleverness, clarity, or “vibes”) Most business owners choose a brand name the way they choose a logo—based on how
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Why Descriptive Brand Names Are Weak Trademarks?
April 1, 2026
When most business owners choose a brand name, they’re trying to be clear. They want people to immediately understand what they do, who they serve, or what problem they solve. The
When Is It Time to Take Federal Trademark Protection Seriously?
March 25, 2026
There’s a moment in every business owner’s journey when the brand stops feeling like a fun idea and starts feeling like an asset. You’re not just playing with
What Happens When Someone Else Claims Rights to a Similar Name
March 18, 2026
(And why the “we’ve been using it for years” argument doesn’t always save you) Most brand disputes don’t start with a dramatic courtroom scene. They start with a quiet
Public Brand Use Creates Risk Without Federal Trademark Registration
March 11, 2026
Why “nothing has happened yet” isn’t the same as being protected. Most trademark problems don’t begin with a cease-and-desist letter. They begin much earlier, in a way
Forming an LLC Does Not Protect Your Brand Name
March 5, 2026
One of the most common assumptions business owners make is that forming an LLC protects their brand name. It feels like a reasonable conclusion. You
How Smart Business Owners Use Trademarks as Assets, Growth Strategies, and Protection Against Copycats
February 19, 2026
If you’re a business owner using your education, credentials, and lived experience to build a dope business, this is for you. You didn’t stumble into entrepreneurship by accident. You took what you know—your
The Legal Audit Every Business Needs: Structure, Contracts, and Intellectual Property Explained
January 15, 2026
Every business should perform a legal audit at the start of the year—and in this episode, Brand Attorney LaConya Murray walks you through the three
How to Finally Accomplish Your Goals This Year Without Starting Over?
January 8, 2026
What if this year, your goals actually worked for you—and not the other way around? In this episode of Own Your Genius, Brand Attorney LaConya Murray breaks