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Trademark

Federal Trademark

Understanding Trademark Infringement in Advertising – How To Navigate The Process

Launching an advertising campaign for your brand is an exciting yet complex endeavor. You are ensuring your brand stands out among the competition and sending out the right message to your audience. However, there is another crucial aspect you cannot afford to miss.  Considering federal trademark laws is essential when making advertising decisions. The costs …

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trademark application

Multiclass Trademark Registration Application: When And Why You Need It

When you want to register your trademark with the United States Patent and Trademark Office (USPTO) for products or services in more than one class, it is possible to do so via a single application. You have to file it using the Trademark Electronic Application System (TEAS). The USPTO permits trademark registration applicants to include …

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maintain federal trademark registration

How To Maintain Your Federal Trademark Registration

How to Maintain Your Federal Trademark: An Overview   Congratulations! Your trademark has officially been registered and your brand is now protected from would-be infringers. Now what? Well, trademark registration isn’t where protecting your brand ends. Whether on the Principal or Supplemental Register, you still have to maintain your federal trademark registration. Maintenance looks like …

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How to Protect Your Brand: 5 Steps to Creating a Solid Brand.

The goal isn’t just to build your business and grow your brand. It’s also to own your genius! Nowadays, anyone can start a business and create a brand; however, only a few go the extra mile to build an empire strong enough to outlive them. Think Walt Disney of Disney, Steve Jobs of Apple, and …

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Black-Owned Beauty Business Takes on Kim Kardashian

Kim Kardashian’s “SKNN by Kim” Receives Trademark Infringement Notice

Beauty Concepts, LLC did what every business owner, large or small, should do related to their intellectual property, defend it. The small company issued a cease and desist to mega-brand Kimsaprincess, Inc. The SKKN + trademark is still going through the registration process and currently waiting to be reviewed by an examining attorney. I’m looking forward to seeing how this turns out.

What Does Nike’s Air Jordan Trade Dress Trademark Mean?

Nike recently received a trademark for their Air Jordan sneaker. According to ESPN’s Nick DePaula, who covers the footwear industry related to sports, the market has been flooded with copies of the timeless sneaker. It was only right Nike protects their iconic design; however, this move has fashion designers scratching their heads and wondering if …

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When is too Soon for Federal Trademark Registration?

Clubhouse doesn’t have a trademark and is being sued for infringement. This has many people asking; if a brand like Clubhouse doesn’t have a trademark, did I register my trademark too soon? No, really, when is too soon to protect your brand? Contrary to the advice given by the Facebook lawyers, the non-lawyers who always …

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