The Legal Team for Innovative Entrepreneurs
As a business owner, you’re faced with countless decisions every day. Among the most critical is how to protect your brand’s identity. The question often arises: should you trademark your logo or your name? The answer is not an either-or proposition but a matter of comprehensive protection and strategic prioritization. Trademarking Your Name Your brand’s […]
Should I Trademark My Brand’s Logo or Name? Read More »
The United States Patent and Trademark Office (USPTO) is undergoing a significant transformation that will affect businesses, entrepreneurs, and trademark enthusiasts across the nation. As we approach November 2023, a pivotal change awaits the world of trademark registration and searches. The transition signifies the end of an era as the USPTO bids farewell to its
USPTO’s Transition, Fee Updates, and the Changing Landscape of Trademarks Read More »
It’s officially tax season, but the IRS isn’t the only government agency that can audit your business. Since November 2017, the United States Patent and Trademark Office has performed audits of trademark registrations during the Section 8 maintenance phase. Why Post Registration Audits Exist Trademarks protect brand identifiers used in commerce. The name, tagline,
Trademark Post Registration Audit Best Practices Read More »
Launching an advertising campaign for your brand is an exciting yet complex endeavor. You are ensuring your brand stands out among the competition and sending out the right message to your audience. However, there is another crucial aspect you cannot afford to miss. Considering federal trademark laws is essential when making advertising decisions. The costs
Understanding Trademark Infringement in Advertising – How To Navigate The Process Read More »
When you want to register your trademark with the United States Patent and Trademark Office (USPTO) for products or services in more than one class, it is possible to do so via a single application. You have to file it using the Trademark Electronic Application System (TEAS). The USPTO permits trademark registration applicants to include
Multiclass Trademark Registration Application: When And Why You Need It Read More »
How to Maintain Your Federal Trademark: An Overview Congratulations! Your trademark has officially been registered and your brand is now protected from would-be infringers. Now what? Well, trademark registration isn’t where protecting your brand ends. Whether on the Principal or Supplemental Register, you still have to maintain your federal trademark registration. Maintenance looks like
How To Maintain Your Federal Trademark Registration Read More »
THE FEDERAL TRADEMARK PROCESS: AN OVERVIEW Congratulations! You’ve made the decision that a trademark is right for you and your brand. Now what? Well… now we get down to the nitty-gritty of trademarks. The federal trademark process can be overwhelming but below you will find an overview of what to expect. Phase One: The Application
THE FEDERAL TRADEMARK PROCESS: AN OVERVIEW Read More »
The goal isn’t just to build your business and grow your brand. It’s also to own your genius! Nowadays, anyone can start a business and create a brand; however, only a few go the extra mile to build an empire strong enough to outlive them. Think Walt Disney of Disney, Steve Jobs of Apple, and
How to Protect Your Brand: 5 Steps to Creating a Solid Brand. Read More »
Beauty Concepts, LLC did what every business owner, large or small, should do related to their intellectual property, defend it. The small company issued a cease and desist to mega-brand Kimsaprincess, Inc. The SKKN + trademark is still going through the registration process and currently waiting to be reviewed by an examining attorney. I’m looking forward to seeing how this turns out.
Kim Kardashian’s “SKNN by Kim” Receives Trademark Infringement Notice Read More »
Nike recently received a trademark for their Air Jordan sneaker. According to ESPN’s Nick DePaula, who covers the footwear industry related to sports, the market has been flooded with copies of the timeless sneaker. It was only right Nike protects their iconic design; however, this move has fashion designers scratching their heads and wondering if
What Does Nike’s Air Jordan Trade Dress Trademark Mean? Read More »
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